Editing AEO Content

Makes your content directly answerable to AI assistants and answer engines.

Search is changing. AI assistants do not show a list of links. They read your content and write an answer directly. AEO is about making your content answerable.

  1. Open your audit report and find any AEO gaps flagged.
  2. Each gap is linked to one of six questions: Who, What, Why, When, Where, or How.
  3. Go to the content item the audit flagged.
  4. Open the content manager for that item.
  5. Expand the body content to address the relevant question directly and explicitly.
  6. Click Save.
  7. Run the audit again to confirm the gap is resolved.

Write content that talks directly to the question rather than around it. If the question is How, describe your process step by step. Be direct.